Name "motherBOOST" implies that the company aims to help and boost the health of the mother and the baby. Simple and memorable name of the product, "MAMA+", immediately catches every mom's eye. Feminine shades of pink, combined with a fresh green colour (associated with a healthy lifestyle) baby blue and yellow manifest a festive mood. Based on women, body curves its soft and gentle round shapes differentiate the brand visual. The unique illustration style and youthful icons together support an iconic visual communication of the product's benefits.